About Us

Cleo’s Shop is an online boutique created for women who love timeless, feminine fashion. We believe that true style isn’t about chasing trends, it’s about feeling confident, comfortable, and beautiful in what you wear.

A Mother–Daughter Dream

Founded in November 2020 by Cleo Alaniz and her daughter, Cleo’s Shop is a heartfelt mother–daughter business built with love, care, and a shared passion for fashion that feels elegant yet easy to wear. 

Together, we bring our creative vision to life, combining styling, storytelling, and hands-on care in every part of the business.

Our Style and Promise

Our clothes are inspired by modern femininity; soft shapes, gentle colors, and little details that make every outfit special. Every piece we offer, from flowing gowns to elegant everyday wear, is designed to make women feel effortlessly graceful, confident, and beautiful.

What makes us different is our focus on effortless elegance. We don’t follow fast fashion; we design clothes that last, that you can wear year after year and still love.

This November, we’re excited to launch our Winter Collection, filled with cozy, elegant styles made to keep you warm while looking refined and stylish.

At Cleo’s Shop, we want every woman, young or older, to embrace her own kind of beauty with clothing that feels as lovely as it looks.

Effortlessly ethereal. Endlessly refined.